GridWise™ Action Plan
Challenge #3.
Build and communicate the vision and value to catalyze transformation.

The challenge is to expand the constituency and the support for the transformation by building a clear vision, creating a framework for new ideas and concepts, and solidifying the messages to all stakeholders. Together we will describe and quantify the benefits of transformation-convincing stakeholders the benefits are real and can be fairly allocated, ensuring security and privacy, and inspiring innovative thinking in technology and policy. Our collective response will:

Mature the Charter of GridWise

• Grow and strengthen the GridWise Alliance by recruiting new members and enhancing value and opportunity for existing members.
• Enrich and refine the GridWise vision, scope, and message by a process of continual renewal and enhancement.
• Develop a successful branding strategy by creating a common identity for projects, programs, and products.
• Validate the accuracy and impact of the message by continuing broad stakeholder engagement.

Implement a GridWise Outreach Strategy

• Create and implement a comprehensive communication plan to maximize impact and relevance.
• Conduct regional forums to address unique local and regional issues.
• Develop linkages with other industry alliances and federal programs to ensure relevance.
• Broaden impact and raise visibility by hosting periodic conferences, workshops and events.

Advance a National GridWise R&D Agenda

• Focus research on high-value targets by providing advice and guidance on DOE research programs.
• Encourage broad federal agency support and involvement to leverage related funding.
• Engage key national research organizations to broaden support from universities and other laboratories.
• Involve state and local energy organizations to align related programs and enhance small business involvement.

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